Here, I found a comment from a forum we frequent regarding Emergency Preparedness Week here in Canada. An interesting view for sure - and very good to consider this week.
Most people simply believe that nothing bad will ever happen to them. That is the mindset of the perpetually unprepared, don't even waste your time with those. Trust me, I've tried.
There are two primary groups of potential converts to the "prepper" lifestyle:
A) Unacquainted | This is the largest group of potential preppers, people who have the capability and capacity for prepping but have yet to be introduced to the mindset (that's where YOU come in!).
B) Misinformed | These ones are difficult, as they associate prepping with the survivalist movement of the cold war and post cold war period (the tin foil hat wearing, bunker building obsessives). References to the impending zombie apocalypse will only reaffirm this negative association and works against our cause - avoid it when you can, as non-preppers do not view discourse on "zombies" as an analogy for the all-inclusive prepping some of us partake in.
If you want to bring someone on board, you have to be able to relate to them in some way. Start at their level, not ours. You must appear normal, even hip, in order to gain traction early on. Come on slowly and allow their interest to build over time.